This is the image I selected from UNICEF's archives, among thousands of similar photographs.
Initial proposals; however, the title lacked relevance, and the copy was lengthy, which risked losing the audience's attention.
In this image, we aimed to emphasize the child's situation. The backpack signifies that despite the challenging circumstances, the child continues to attend school. To highlight this, I created a mask around the child using UNICEF's brand colors, aligning with its digital identity.
The mask was designed with the right level of opacity to blend smoothly into the surroundings while preserving context.
This is the final artwork, featuring the masked image, an updated copy, and a revised title that emphasizes climate change, creating an engaging hook to capture the attention of passersby.
The Final Art displayed on a mock up.
